Our values

A service-first mentality and experience

We place the satisfaction of all our partners at the forefront of every endeavour. This provides the foundation of our mission—serving and engaging donors and alumni, while acting as a key service unit, responsible for providing specific services to departments across the university. It ensures all actions are focused on meaningful, lasting relationships that drive fundraising and community-building success.

Integrity

Integrity underpins everything we do—from ethical fundraising to honest communication and decision-making. It's essential for building trust with our partners, both internally and externally.

Teamwork and collaboration

Our work, from fundraising and alumni relations to ceremonies and events, all requires cross-functional partnerships—between faculties, staff, alumni, and external partners. By effectively collaborating with others, we ensure alignment and coordinated impact.

Our value proposition

AAE is a strategic partner and trusted advisor. We connect people, ideas, and opportunities to advance SFU’s mission. Through expert fundraising, thoughtful stewardship, and impactful storytelling, we build lasting relationships with donors and alumni, aligning their passions with university priorities. We protect SFU’s reputation, support institutional protocols and ceremonies, and provide the systems, data, and guidance that enable long-term fundraising success. Our work is relational, not transactional—foundational to SFU’s growth, community, and future.