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Giving wholeheartedly

Joe and Rosalie Segal

Joseph (Joe) and Rosalie Segal are extraordinary community leaders whose generosity and creative energy have enriched countless lives and organizations. Fostering that spirit of giving in others is just part of the couple's legacy.


"We live in a community. You have to give back," Joe has said. "And you give in one of two ways. One, because you have an obligation and you should, and two, you give back because you have a heart."


Over many decades, SFU has experienced firsthand the transformative impact of the Segals' friendship and philanthropy. Joe, an SFU chancellor emeritus, championed the university's expansion into Vancouver's downtown core, spearheading the campaign to establish a Vancouver campus at Harbour Centre and playing a leadership role in creating the Morris J. Wosk Centre for Dialogue. For more than 20 years, Rosalie has quietly supported SFU students with special needs, impacting more than 200 undergraduates.


In 2002, the Segal family donated the former Bank of Montreal heritage building on the corner of Granville and West Pender Street as the home for all of SFU's graduate business programs. Since opening in 2005, the Segal Graduate School of Business has educated thousands of students and become a gathering place and valued resource for the larger business community.


Today, SFU's Vancouver campus-dubbed "the intellectual heart of the city" by The Vancouver Sun-is the educational hub for business and culture, and a vibrant, living legacy to Joe's vision.


"Joe motivated SFU to dream big at a formative time in the university's history," says SFU President Andrew Petter. "His enterprising spirit and determination were key to the creation and development of our Vancouver campus, and to our emergence as Canada's leading comprehensive university with strong commitments to community engagement. Joe and Rosalie have played a crucial role in SFU's success and, through their generosity to a huge number of organizations and causes, have truly transformed the lives of British Columbians."


In honour of National Philanthropy Day this past November, the Association of Fundraising Professionals Vancouver Chapter awarded the distinguished couple with a special Lifetime Achievement Award in recognition of their outstanding history of giving. The Segal family -Joe, Rosalie and their children Sandra, Tracey, Gary and Lorne - were also celebrated collectively with an Outstanding Philanthropist Award for their generous spirit and service.



There is a saying: The more you give, the more you get. It is true, if you give it in the right manner. - Joe Segal